Tonight’s Bang Goes the Theory showed a brilliant experiment where people (MP’s in this case) judge risk by the words used to describe it. It can be easy to sway people to be for or against something by the wording. (That is one of the things I researched and discussed for my MSc in Science course…)
You can catch the episode on iPlayer for the next month.
As part of the episode Bang, along with Lab UK launched The Big Risk Test for you the GB public to take part in.
Sources: BBC Bang Goes The Theory, BBC YouTube